Celebrity relationships are another component of Maybelline ‘s strategy to engage customers both online and offline. Maybelline has certain competitive advantages that persuade customers to purchase their products over those of competing cosmetic brands. The Maybelline cosmetics company applies the business level strategies to maintain market dominance and to help in growing the brand. As a strategy, Maybelline might also invest more in research and development efforts. The pricing policy adopted by Maybelline is med-premium as it avails the qualitative products. There is an increased demand of the product offered by the company in the Asia-pacific region (12%) sales growth and the brand has further strengthened its makeup & skincare category through product development and product line extension strategies.. Maybelline Target Market Essay Sample: Consumer Behaviour Report . One of these advantages is the cost advantage, which gives some companies a lead over others by better pricing strategies. Strategies Drives Maybelline Sales and Loyalty . Being one of the main brand leaders in mass cosmetics category, “Maybelline” has been represented in over 120 countries since 2008. (Miracle, 2015). The marketing mix strategy is applied by Benefit Cosmetics in the business of Sun Block Cream, Dream screen because the company has to control multiple issues like over capacity, increase in price cut, erosion of profit, reduction in quantity production etc. Maybelline was the first to launch a formula that addressed aging issues. Maybelline setting its strategy, not a detail launching or communication plan. It was the weak positioning of Maybelline’s marketing (Hennessy & Tybout 2004). Introduction “Maybelline New York” is a mass cosmetic market brand, owned by the well-known French corporation “The L’Oreal Group”. The key to the success of the brand in shaping conversations is its expert use of integrated marketing. Currently, Maybelline has presented itself through a sophisticated outlook and targets the upper and middle-class individuals in the society in offering accessible cosmetics. The critical reason why Revlon surpassed Maybelline through its Age-Defying Makeup was evident. Therefore, it is highly recommended that the company should carry out further research to form a specific product marketing plan, if it decides to extend the portfolio and consumer base. strategies and development of competitive advantages (Bowman & Ambrosini, 2007). Pricing strategy. Maybelline 1247 Words | 5 Pages. Women of this age group can find Maybelline products in low price, big-box stores (Maybelline Sales). Leverage a mixed marketing strategy Maybelline Gigi Hadid. Customer analysis in the Marketing strategy of L’Oréal – . Maybelline realized that market growth and the global expectations of their niche would require a more refined strategy. Long-time client Maybelline New York needed to improve loyalty in its cosmetics business, where consumers tend to use multiple brands for their range of makeup needs. The business level strategies are based on the porter’s five forces model of assessing the market. Marketing Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. Market experts say that this pricing strategy — with Maybelline sitting between budget (Elle 18/Street Wear) and premium (Revlon, L’Oreal, Chambor, Lakme) brands — is a clever one. 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