We rarely think about where our clothes go when we don’t need them anymore. “A single t-shirt takes 2,700 liters of water to make. Und die Antwort beschreibt Fast Fashion als profitorientiertes Geschäftsmodell, bei dem laufend neue Trends geschaffen werden, damit Menschen immer mehr Kleidung kaufen. If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost, 33. For peaceful dumplings, the long-term dangers of eating a high-processed diet are our inner bible. 5 Australian Made Ethical Fashion Brands You’ll Wear Forever, 31. Und die Industrie wächst weiter. Good on You "Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. Good on people,the planet and animals.Good on you. “Eighty billion pieces of clothing are consumed globally every year.” – 1 Million Women, 2. Why The Fast Fashion Industry is a Feminist Issue, 21. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz, 20. This field is for validation purposes and should be left unchanged. Warum ist die Nachfrage an Fast Fashion so immens groß? von Fast Fashion findet zudem oft unter menschen-unwürdigen Bedingungen statt. Wird ein Trend erkannt dauert es nicht lange bis dieser in den Filialen zum Kauf erhältlich ist, ganz nach dem Quick Response Ansatz. That’s one for every day of the week! Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter. Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. On average, they consume 27kgs of new clothing and textiles every year.” – ABC, 4. The UK is the epicentre of fast fashion in Europe, with each person buying an estimated 26.7kg of clothing every year, compared to an average 15.6kg for people across Germany, Denmark, France, Italy, the Netherlands and Sweden. It is possible to limit the effects of human-caused climate change and restore the environment—and some big changes are needed if this is to happen. Find her on LinkedIn and Medium. Imagine, the richest CEOs from the fashion industry make in four days more than one of their workers in their lifetime. They pursue a strategy called ‘Planned obsolescence’. Australian Sustainable Fashion & Lifestyle Blog + Brand Directory, Why The Fast Fashion Industry is a Feminist Issue, 5 Australian Made Ethical Fashion Brands You’ll Wear Forever, Overdressed: The Shockingly High Cost of Cheap Fashion, Read THIS Open Letter Before You Go Black Friday Shopping (Please! Men have been wearing shorts for decades, but women were only allowed to wear them in public after World War II. Looking for alternative, more sustainable fabric options, is integral for improving the impact of the fashion industry. “Australian charitable recycling organisations are spending a staggering $13 million per year sending unusable donations to landfill. Seit dem Jahr 2000 hat sich die Bekleidungsproduktion mehr als verdoppelt! Mode ist aber viel mehr. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. The model relies on brands churning out new collections every month, sometimes every week, or in the case of fast fashion giants such as H&M and Zara, new styles land on the shop floor almost every day. Fast Fashion erlaubt es dem Durchschnittsk… “Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women, 25. Fast fashion's eco impacts are worse than most consumers realize. “Fashion brands continue to use far more virgin resources than recycled ones.” – Quartz, 36. “250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.” – The True Cost, 17. Fashion has a huge impact on people and the planet, and fast fashion owns a large and growing share of the problem. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. Fashion is an industry that has depended on the toil of the powerless and the voiceless, and on keeping them that way. The process of making clothes is complex and involves many people and corporations around the world. 7 Fast Fashion Facts About Bachelor Contestant Kit Keenan, aka Cynthia Rowley's Daughter Kit Keenan will be on Matt James's season of The Bachelor, which starts on Jan. 4. This Is Your Brain On Fast Fashion, 11. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed. As the industry of fast fashion grows, our ideas on what is fresh and socially acceptable to wear also face a massive transformation. A report done by the Asia Floor Wage Alliancefound 11 out of 12 factories fired women for becoming pregnant. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. In the United States, each person owns an average of seven pairs of blue jeans. Fast Fashion in Zahlen "Menschen sterben für unsere Klamotten" . Approximately 510,000 women work in the 560 officially registered Cambodian garment factories, with many more working in the shadowy world of subcontractingto produce our fast fashion. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. Of course transparency by itself is not enough – we need brands to commit to high standards and effective assurance systems to know if brands and their suppliers are actually delivering on their commitments. In der Literatur finden sich mehrere Definitionen von Fast Fashion. All rights reserved. “Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation, 3. The main goal of fast fashion giants is all about lowering production costs. But their sales techniques are having a drastic impact on consumer behaviour around the world. In Cambodia we see a lot of abuses against women. Jeder Deutsche kauft etwa 60 neue Kleidungsstücke pro Jahr und trägt By that score, we know that purchasing fast fashion items directly contributes to the global polluting machine that is to blame for 8% of the world’s carbon emissions. “Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus, 10. Life in a world where our wardrobes can be upgraded with a couple of new pieces for the price of breakfast makes us neglect the terrible reality of fast fashion. Whether you love it or hate it, you’ll enjoy these 100 interesting fashion facts. 1. Making … “Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill  – and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down.” Textile Beat, 13. Clothing has become more readily available than ever, triggering our consumer behaviors to change for the worse. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF, 12. Doch gerade die Fast Fashion-Hersteller geraten zunehmend ins Visier von Klima-Aktivisten. FAST FASHION. "Fast Fashion" heißt das System, das die Branche geschickt anheizt. “The average woman has $550 of unworn clothing in her closet having never worn at least 20 percent of the items in their wardrobes.” – Huffington Post Survey, 28. In the end, it all comes to the way we treat our clothes. Kurz: Mode ist nützliche Ware, die mit Kultur aufgeladen ist. “In Australia, where the demand for textiles is one of the highest per capita in the world, the fast fashion sector grew by 19.5 percent over five years to $AUS1.8 billion ($US1.4 billion) in 2017-18.” – SBS, Related post: Transparency is a key precondition for industry action to eliminate human rights violations, treat workers and communities with respect and eliminate or reduce pollution and unsustainable resource use. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. In one of the most powerful … You know, like its much nicer counterpart, slow fashion. More than 90% of that cotton is now genetically modified, using vast amounts of water as well as chemicals. So, the exact opposite of what we want! Sie kritisieren die Wegwerf-Ökonomie und fordern höhere Preise, … “Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago” – University of Queensland, 7. It goes without saying, fast fashion poses a huge threat to the planet and all of its inhabitants and is one big trigger for climate change. It’s no secret that fast fashion’s modus operandi is to produce as much as possible as cheaply as possible. Der Leidtragende der Fast Fashion ist am Ende mit der Umwelt und der Gesellschaft im Prinzip jeder – bis auf die großen Modebrands. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. There were five garment factories in Rana Plaza all manufacturing fast fashion for big global brands.” – Fashion Revolution, Related post: Germany has systems in place to collect old clothing to be reused and recycled. “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report, 8. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes.” – Be Global Fashion Network, 9. Not only do these people have to work exhausting hours, but the payment they get is far from fair. Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. Der Begriff Fast Fashion bezieht sich vor allem auf diese stark erhöhte Zahl von Kollektionen. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. Feature image via Unsplash. Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. The general trend of fast fashion brands trying to “do sustainable” is unsatisfying, to say the least. Hopefully, these facts about the fast fashion industry that will inspire you to embrace the slow and sustainable fashion movement. Let’s take a deeper dive into the industry and see the statistics that lay behind the ever-changing garments that won’t stop flying off the shelves. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. In reality, little to no retailers focus on making production transparent and eco-friendly. We may earn a commission on sales made using our offer codes or affiliate links. “On current  trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes – about two-thirds of the plastic-based fibres currently used to produce garments annually” – Ellen MacArthur Foundation, 29. Fast Fashion bezeichnet ein Geschäftsmodell des Textilhandels, bei dem die Kollektion laufend geändert und die Zeit von den neuesten Designs der Modeschöpfer zur Massenware in den Filialen stark verkürzt wird. Sometimes described as “low cost clothing collections that mimic current fashion trends,” fast fashion is a modern term used by fashion retailers to reference a particular segment of the fashion industry that focuses on getting new garment designs from the catwalk and into the … But with that growth in consumption comes a growth in waste with fashion items becoming – effectively – another type of … Fast fashion is a similar road, one that if we follow for too long will one day result in much more ugliness than beauty. But it takes more than 200 years to decompose.” – Forbes, 6. The fashion industry is now the second-largest generator of pollution on Earth after the oil industry, which is driven by the escalating trend of ‘fast fashion’ The majority of manufacturing processes in the industry are dependent on water. Yikes. The 2020 Fashion Transparency Index found that only 5 of the 250 large brands surveyed (2%) “publish a time-bound, measurable roadmap or strategy for how they will achieve a living wage for all workers across their supply chains”. “Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing.” – What She Makes, 14. “Australian’s are the world’s second largest consumers of fashion. “Fast fashion companies design clothes that fall apart quickly. Instead of recycling or donating clothing that wasn’t sold, most fast fashion companies are often spotted tossing or burning the unsold stock, which leads to terrifying losses of natural and financial resources. Read on to discover some hard fast fashion facts and statistics—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. ), 7 Sustainable Outdoor Brands Doing Good for the Environment, OceanZen Bikini Founder Steph Gabriel Shares Her Trash Tribe Adventure. About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. It is estimated that 80 billion items of clothing are delivered out of factories annually worldwide Around 350,000 tonnes of used clothing goes to landfill in the UK each year 5% of discarded clothing can be recycled or upcycled The average British woman hoards £285 of clothes they will never wear. Some larger brands associated with fast fashion include H&M, Zara, and Forever 21. 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